Jaunted

Gary Kelly

Southwest CEO Makes His Case on YouTube

November 15, 2007 at 9:45 AM | 0 Comments

Passengers have all sorts of takes on Southwest's new fare system and its new boarding procedure, and though the reaction so far doesn't sound too, too critical to us, maybe CEO Gary Kelly hears something we don't.

To preemptively stamp out passenger concern--and show how hip to technology he is--Kelly's taken to YouTube to explain why Southwest is shaking things up. Luckily for him, the video isn't an emotional apology for massive service disruptions.

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