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Flybe

Flybe: A Budget Airline With Its Own Credit Card

October 8, 2007 at 9:30 AM | 0 Comments

British airline Flybe has been around since before the idea of a budget airline was really born, but in recent years it's been trying to remodel itself into what we can best describe as a "low frills" LCC. With its official bases in Manchester, Birmingham, Belfast, Southampton and Exeter, it serves a lot of Western Europe and this year took over old British Airways regional routes as well.

Flybe offers flights at reasonably low prices, for example £20 ($40) from Manchester to Belfast. This year they've had some trouble with flight cancellations due to staff shortages but of course, they claim they're over all that.

Where Flybe really departs from other European LCCs is its announcement this week of the "spend and fly" credit card. To be tied in with Flybe's rewards4All frequent flier program, the credit card will launch in January 2008. Besides making Flybe stand out from other European LCCs, they're undoubtedly hoping to increase customer loyalty in a fickle market. We think they'd do better to focus on some of their previous successes: matchmaking, for one.

Related Stories:
· Flybe Plays Wingman [Jaunted]
· Flybe [Official Site]

[Photo: fraserspeirs]