How? Well for starters, The Greater Ft. Lauderdale Convention & Visitors Bureau took over a building in New York City's Union Square for a week (Jan 10 - 16) and turned it into coast(954), a pop-up tourism store selling trips, offering free massages, virtual fishing, a sand box and a volleyball net. The Bureau also hired some ambassadors to welcome visitors and bring to life what Florida is really about: beach bodies, from what we saw.
We noticed bikini clad Lauren sitting on her "virtual beach," a fenced-in installation of sand where a heat lamp played the role of the sun, and decided to liberate her from the monotony of oglers with a quick interview, letting her tell you directly why you should visit FLA, and more specifically Ft. Laud. Why should one visit Ft. Lauderdale and not arch-rival Miami? Because, as she points out, Miami has gangs while Ft. Lauderdale keeps it classy.
Alternatively, you can check out a Fark thread on Florida tourism. Yeah, the majority of FLA comments are definitely negative, however though they say nothing directly about Ft. Lauderdale, it does appear that at least a few members of the site that turned Florida jokes into a fine art enjoy vacationing there, sort of:
·I'm planning my next vacation down there...farking with them is much more fun in person
·I vacation on the beaches of the panhandle about twice a year.
·Its great and if you stay away from the larger cities, you can find some some very low population beaches that are still close to some attractions.
·Next time I go to Florida, I'm bringing my "Obvious" shirt with me...
Florida tourism is faced with a tough task in 2007, could a couple more fake beach scenes get them back on the right track? Time will tell.
by
Jaunted
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