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Machu Himalaya?

Truth in advertising's a controversial subject: if you Photoshop the sky to make a travel poster for a mostly-sunny destination more appealing, is that such a bad thing? How about if you use a national tourism symbol from a country on the other side of the world to advertise your national airline?
We draw the line at that point. But that's exactly what Royal Nepal Airlines did--presumably accidentally. Yes, the national Nepalese carrier advertised their services with a beautiful picture of...Machu Picchu. Yes, Machu Picchu in Peru, on a completely different continent.
The airline offered apologies to Peru for using the picture of the Machu Picchu Sanctuary on a poster to promote their country and assured that the lamentable error has been corrected ... As a consequence, the Nepalese airline fired an employee in the rank of a manager
Experts do say that the landscape in the Himalayas can look similar to the Andes, but this is surely the kind of error that just shouldn't happen. Or maybe someone should just start advertising the Great Barrier Reef with a picture of somebody's swimming pool.
[Photo: agsaran]
Related Stories:
· Have They Seen Nepal? [The Australian]

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