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HOWTO: Associate Your Product With Bore and Headaches

January 11, 2007 at 1:04 PM | by | Comments (0)


Ads on barf bags, ads on seat back tray tables--you can't just stop there. After a trial period at LAX, advertising on security screening trays are getting the go-head for nationwide rollout. Details have yet to be announced, but the TSA is expected to soon issue its rules for companies who want to expand to other airports. The airports get free trays and supplies, and the advertisers in turn get to, well, advertise.

Rolodex is so far the lone participant in the program. Clearly some sort of joint deal with Tylenol, whose headache medicine is now more highly in demand than ever by travelers. Could you pass one of those branded barf bags, please?

[Photo: Casper Star-Tribune/AP]

Related Stories:
· Ads Tested in LA Airport Security Trays [Casper Star-Tribune]

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