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Site Scramble

Site Scramble: Smartwings

September 5, 2006 at 1:56 PM | 0 Comments

Smartwings is a Prague-based LCC. Operating from the Czech Republic since 2004, their choice of destinations changes more than frequently than Kirstie Alley's dress size. The airline is a subsidiary of Travelservice, the country's largest private airline.

As far as we see it, Smartwings is overshadowed by competitor SkyEurope. Smartwings was exciting when it debuted in Prague, which was late to the LCC game--thanks to the incoming flights from Easyjet and others. The front door isn't confusing, but fare searches are too simple--there's no way to search for days surrounding you intended departure.  Also, the route map on the front door looks an awful lot like an Atari game of some kind.

What's more, it's tough to put faith in a ticket on an airline that changes routes to constantly. LCCs seem impermanent by their very nature, but increasing that feeling just makes us anxious. There are better options to be had in this arena.

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