Jaunted

Telling Visitors to Get Lost in Melbourne

9/15/2006 at 9:50 AM
Tags: tourism boards, cities, Australia (all tags)

We complained earlier this week about tourists getting lost in northern Australia. Ironically down on the southern end of the country, the latest tourist campaign is suggesting this is not such a bad idea.

The It's Easy to Lose Yourself in Melbourne campaign suggests that visits to Victoria's capital should look beyond the standard tourist attractions to the "hidden treasures" like shops in small alleyways and other unusual places. The tourism minister said:

We are encouraging visitors to lose themselves physically and emotionally in this great city.

Hopefully they won't need too many expensive helicopter searches to find the physically lost visitors.

[Image via dogonnit/Flickr]

Related stories:
Melbourne Campaign Aims for Losses [Yahoo News]
Won't Get Fooled Again? [Jaunted]