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Travel Media

Sherman's Travel: Movin' On Up

August 25, 2006 at 10:00 AM | 0 Comments

Reverse media spin-off! ShermansTravel, one of the many travel deal aggregators on the web, has just launched a dead tree version of their site. Called Sherman's Travel (oh, the Old Media and their emphasis on punctuation), the magazine is meant to compete with Budget Travel. No word yet on what the circulation is meant to be, although the newsletter is sent to over 3.5 million subscribers.

We always wish new travel magazines the best of luck, but it's a difficult niche of a difficult industry. Overhead is higher than most, and even the fact-checking process can take extra time and is more involved than verifying what Beyoncé wore to the photo shoot. Mr. Sherman, of the web site and magazine, said that they hope to be the go-to place for "luxury value". We love the idea of such a thing; let's hope that the term doesn't become an oxymoron anytime soon.

Related Stories:
·   Travel Site Plans Spin-Off [NYT]