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Hungary for a Bit on the Side?

Tourism campaigns come in all shapes and sizes these days: with swear words, psychologically spooky personality concepts and now with extra-marital affairs encouraged.

Hungarian tourist authorities are circulating a website with a short cartoon film aimed at promoting Lake Balaton to the younger generation. A traditional summer playground right through communist times, it has an old-fashioned image and visitors are dropping off. So how to attract them? Well, somebody thought it'd be a great idea to show a married guy picking up a pretty young blonde thing over his holiday weekend.

Needless to say, there's been a spot of criticism, but no evidence yet that unfaithful partners are flocking to the lake. It sounds like Hungary's moving on from promoting stag nights, has saturated the dental travel market and now wants to begin a whole new branch of piece-on-the-side tourism.

[Image via Umberta Croce/Flickr]

Related stories:
What Kind of Tourists Do They Want? [Reuters]
Float Your Boat in Hungary [Guardian]
Good Fare to Balaton [Jaunted]