World Cup: You Gotta Be in it to Win it
Where: Germany
Is a pop song forecasting a World Cup win for Germany in 2006 still a viable marketing idea after the team loses? Sure, if you're flexible enough to adapt the song quickly. Munich band Sportfreunde Stiller have been getting plenty of airtime since they released their song '54, '74, '90, 2006 back in May, celebrating Germany's three previous World Cup victories and adding on another from the current tournament.
But--oops--Germany didn't get past Italy in the semi-final on Tuesday, making this song instantly out-of-date. No problem. A new single was ready: '54, '74, '90, 2010, with the lyrics adjusted to include Germany being a guest at South Africa's 2010 World Cup and trying for the title again on the Cape of Good Hope. It hit the radio within hours of the loss, and has been on high rotation ever since. There's nothing like finding success in failure.
Win All in the Math [Sydney Morning Herald]
German Flag Waving [Jaunted]
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