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Frey Wille Awakens Wallet-Based Emotions

Need justification to shell out loads of cash for jewelry? It's easy if you think of it as part of a cultural development and knowledge improvement program. Austrian jeweler Frey Wille now has branches around the world--Beijing, St Petersburg, LA, Islamabad and Prague, to name a few--and their funky collections of rings, bangles and pendants are designed based on famous names like Monet, Klimt and Hundertwasser. The home and heart of Frey Wille lies in Vienna, a perfect place for heating up the credit card a bit.

Frey Wille's mission is to "measure up to our customers' love for art and culture", but it doesn't stop there: They would also like their jewelry "to awaken emotions and give your feelings expression". We'd wager that seeing those price tags is guaranteed to awaken some emotions.

On the other hand, you could just buy a not-really-from-Vienna but they-like-to-think-so Mozart ball and say that stuffing chocolate in your mouth is your cultural activity of choice.