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Lithuanians Smell a Profit

We can understand trying to trademark a new-car scent for an air-freshener, but Lithuanian pizza parlor chain Cilija has applied for the intellectual property rights to the scent of freshly-baked pizza in the country. If they succeed, they'll be the only pizza parlor in Lithuania that can claim that their pizza smells "freshly-baked".

The stores are extremely popular there--far more than fast-food stalwarts McDonald's or KFC--but the merits of appealing to Lithuanian palates when it comes to pizza are a bit dubious. A tipster writes:

Locals eat pizza with large quantities of ketchup--often drowning a  pizza in so much sauce that you can no longer actually see the pizza. People all  over the world, I suspect, will now associate the Cili company not just  with the aroma of freshly baked pizza, but also with a whiff of rotten apples, and the common scent of nuts.

Amen. We like our slices with wifi, not with anything made by Heinz.

[Image via Rev. DL/Flickr]

Related Stories:
·   Cili Review [In Your Pocket]
·   Company Wants to Trademark Pizza Scent [WP]