Switzerland, a Soccer-Free Zone
Where: Switzerland
Say hello to Mr. Switzerland. He and other himbos are being used in an new ad campaign that asks football widows to consider escaping "this summer's World Cup to a country where men spend less time on football, and more time on you." Anonymous bank accounts, chocolate, diplomats out the wazoo--what's not for the ladies to like over there?
The ad also includes a sexy farmhand, train conductor, mountain climber, ferryman, and a lumberjack -- it's like the Village People moved Switzerland to get health insurance. The ads will start running next month in France, Germany and Switzerland.
Related Stories:
· "Mr. Switzerland" to entice women [Reuters]
· 'Mr. Switzerland' Lures 'Football Widows' [Adrants]
· My Switzerland [tourist board]
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