Jaunted

Airlines

And I Would Hawk 5,000 Miles...

March 13, 2006 at 10:55 AM | 0 Comments

The International Herald Tribune's Roger Collis has a  good time mulling over the chintzier by the minute world of frequent-flier miles. Seriously, when aren't dates blacked out?

The money quote is from the founder of EasyJet: "Low-cost airlines cannot afford to give FFPs [frequent-flier programs] - which is why we are low-cost. FFPs are bribery, and like any bribery system, they convince people to do things that they wouldn't otherwise have done. Air fares could be reduced by at least 10 percent if FFPs did not exist."

Bribes -- now there's a sexy marketing angle for the airlines to try. Too bad it didn't work for Hooters Air.

[Image via hugovk/Flickr]

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