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Celebrity Endorsements Abroad

December 21, 2006 at 12:15 PM | 0 Comments

The best part of traveling outside the United States--besides the convenience stores and record shops--is the celebrity endorsement spotting. Stars, and big ones at that, shill a lot of coffee and jewelry and whatnot around the world. They make good money this way, doing stuff they'd never do in America because it's cheesy. The minute you step out of the States, especially when it's to Europe and Asia, you're bound to notice the commercials and magazine ads. Proactiv commercials are an exception--you can catch those right at home.

Of course, this is the YouTube age, and no one ever expected these activities to be truly top secret. You simply cannot get away from the above commercial in Austria. It's George Clooney pimping for Nespresso, a coffee company and espresso machine maker affiliated with Nestle. Nespresso has stores all over Austria, and beyond in Europe, where it's easy to get laughed at as a foreigner ordering your coffee the wrong way.