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Equal Opportunity Intoxication

Ever considered what'd be like to pick up a bottle of beer and not know what brand it was before you took the first swallow? Enter the life of a blind person--or so a German beer manufacturer claims (we think the blind probably know what kind of beer they've ordered, but let's just go with the marketing). This problem has been solved with the release of the first beer bottles with Braille labels.

The socially-conscious Uerige beer company in Düsseldorf recently released the newly labeled bottles for this niche market. And they found an activist to jump on the promotion bandwagon and say:

For blind people every drink is actually a lucky dip. You often have no idea what's about to go in your mouth. But with this bottle you are clearly told what it is - and that's fabulous.

Well, we can see, but we'll take any excuse to try a new kind of beer. You don't have to be able to read Braille to know it's Uerige: you just need to feel that there's Braille there. It's the only brand with it.

[Photo: Editor B]

Related Stories:
· Beer for the Blind in Germany [DailyIndia]
· It's September, It Must Be Oktoberfest [Jaunted]