Jaunted

Australia

Get to Bloody Bali Now

November 6, 2006 at 11:14 AM | 0 Comments

It started out with Australians trying to get tourists to come down under with the Where the Bloody Hell Are You? campaign. A bit of controversy (ooh dear, we can't have them using that "B" word on TV now, can we!) got a lot of clicks on the website: so why not copy it?

That's what some Balinese thought, anyhow. Island-paradise Bali has seen a drop in visitors--especially from Oz, usually one of their biggest sources of tourists--after the Bali bombings and other terrorist activities. So some clever guys came up with Where the Bali Hell Are You?, aimed squarely at getting Australian tourists back to their shores. Gems in the video include these disasters for Aussies: "The Japanese are surfing your bloody waves, the Americans are doing all your bloody shopping" and--something which will hit hard at the Australian psyche--"the Italians are drinking all your bloody beer." If the scheme works, be prepared for decades more of tourism campaigns using swearwords.

Related Stories:
· Bali Spoof Ad [Bali Discovery Tours]
· Where the Bali Hell Are You? [Official Site]
· So Where the Bloody Hell Are You? Part Deux [Jaunted]
· Bloody Campaign Bloody Good [Jaunted]