Airline Report: Ryanair Gambles on Gambling
Doesn't throwing your dough away defeat the purpose of taking a cramped budget flight? In a bid to boost non-ticket revenue, Ryanair has inked a deal with internet gambling company Jackpotjoy.com. The deal will start with some cross-promotion on Ryanair's website and eventually move on to include the airline's proposed in-flight cellphone service. We've lost at video blackjack on ANA's AVOD, and that was enough for us.
With the multitude of in-flight annoyances expected soon--don't forget those seatback advertisements--we predict that the maximum tolerable duration for Ryanair flights will dip drastically. Not to mention that we fear for poor Aer Lingus, should Ryanair take over, though a name change wouldn't hurt the former. Clearly you've got to expect a little less from true budget carriers, but Ryanair is pushing it more than most.
· Ryanair gambles on Internet bingo in the sky [CNet]
· Budget airline Ryanair announces deal with online gaming company [USAT]