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Tourism Marketing 101: Stuck in the Middle

It's a basic principle of tourism and marketing that you need some key point to sell your town to the world. Paris has that big tower, Chachapoyas in South America has a really big waterfall, and Mandurang in Victoria, Australia, is the geographic center of the state.

Congratulations, we say, to Mandurang. We would be proud to live somewhere whose claim to fame was calculated like this:

you can imagine that we cut [Victoria] all up in to little triangle, worked out the centre of each triangle, summed them all together to calculate the actual geographic centre of Victoria

That's easy to explain on a T-shirt, right? We have to admit to never having been to Mandurang, but given the basic geography of Australia--a huge continent with only 20 million inhabitants, 90% of whom live on or near the coast--it doesn't take too long to guess that while Mandurang lies in the middle of the state of Victoria, there's probably not much else there.

[Photo: kevhazes]

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