Airline Report: Air Slovakia Reborn
Where: Slovakia
Harjinder Singh Sidhu, an Indian-born businessman residing in the U.K., has purchased Air Slovakia. The Bratislava-based airline, which has a less than stellar reputation among its customers, is about to be injected with some Punjabi flava. Sidhu told the BBC that his rebranded Air Slovakia will have Punjabi "ambience and flavor," IFE, food, and flight attendants.
The aircrafts will also be facing an identity crisis of sorts, as tickets to and from India will be sold under a Punjabi name, and it seems the planes themselves, at least on those routes, will be dually branded.
Expansion plans are underway, and Sidhu expects that a fresh start will please the airline's heavy load of South Asian passengers. Let's just hope that more legroom is part of the new Indian "flavor."
[Photo: Java Cafe]
Related Stories:
· Fly Air Slovakia for Punjabi experience [BBC]
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