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Sweden's Cracked-Out Musical E-Card

First, there were those customizable Snakes on a Plane messages, when the entire universe almost came crashing down due to the unexpected volume of people trying to send them. Could the Swedish tourist board's "Stockholm: the Musical" be next in line for the e-card throne? It's genius and damn well should be.

At stockholmthemusical.com, you can customize a commercial with a friend's name (or nickname--"virgin" is among the options) and "pecularity" (our favorite: "talks only english"). Punch it all in, and out comes a cast of singing and dancing locals, including Mr. Meatball (an anthropomorphic Swedish meatball) and Sven (the every-Swede, clearly). They'll entice you to visit Stockholm by promising they "love to kiss your ass," and, depending on your selected peculiarity, poke fun at you with one wacky skit or another.

We don't even have that many friends but have already made about 50 versions of this thing, just to hear what they sound like and check out all the possible endings.