Turkish tourism has taken a sustained hit this year, both because of the recession and because of some geopolitical dustups that we aren't about to get into. Regardless of the cause, the country's tourism board realizes they need to make up some ground. As a result, they're launching a new campaign to emphasize the wide array of travelers who will find something in Turkey, from history buffs to pilgrims to sports tourists.
The ad push includes a commercial they planted in the center of Times Square, a revamped new web presence with information about events, to a YouTube channel with a bunch of videos. The channel can be a little over-exuberant in places—the description of Turkey as the "cradle of civilization" and the "center of world history" will be news to Baghdad and Rome—but it does a good job highlighting the different kinds of options travelers can avail themselves of. ]]>
Remember, back in the day, when "gay" was just a synonym for happy? The tourist board Amsterdam is harking back to those times a bit with their new Everyone's Gay in Amsterdam campaign. The main target is LGBT travelers, but it goes deeper; they want to:
promote the city’s unique sense of openness and inclusivity that resonates with any visitor to Holland.
Print ads, half-hour travel specials and co-hosted events make up most of the campaign, plus a beautifully-designed website full of people looking really happy. In fact, it takes a bit of digging on the website to find anything specifically aimed at the LGBT target group, but there is a list of gay-friendly pubs and clubs if you look hard enough.]]>