Notoriously awash with tourists, the Acqua Alta and Bellinis, Venice is about to add Coca-Cola to the mix as the city's official soft drink. Of course in a city that has a love-hate relationship with modernity, the multi-million dollar deal between Venice's mayor and Coke isn't going over very swimmingly.
According to the BBC, in an attempt to supplement the meager government funds earmarked for conservation, the city will receive $2.7 million from Coke for installing "sixty vending machines which will sell the drink all over the city, including at the main waterbus stations and reportedly even St Mark's Square, where a city ordinance already forbids picnicking by tourists." ]]>