It was only a matter of time before the faux fro-yo craze that is Pinkberry would hit the airports and we were oh so privileged to see it in action last night at LAX's Terminal 1, known to locals as The Southwest Terminal (although US Airways does have some presence here.)

Wedged in between a Starbucks, a California Pizza Kitchen ASAP and a Gordon Biesch brewery, the Pinkberry seemed to hold its own. We saw many a customer in our 45-minute wait in this airport fast food haven that solely came in to get some Pinkberry.

The bonus? You can also get Pinkberry as soon as you deplane as the location is right before the escalators down to the baggage claim.

Related Stories:
· Pinkberry Coverage [Jaunted]
· An Injection of Frozen Yogurt for Terminal 1 at LAX [Jaunted]]]> juliana 2009-11-06T11:55:54-05:00 http://www.jaunted.com/story/2009/7/23/9168/76978

LAX gets brownie—er, yogurt—points for the impending arrival of Pinkberry, but an unfortunate event that took place last Thursday, July 16, caused the critical lack of a resource even more essential than fruit-topped swirls, though we're sure some Angelenos would disagree.

According to reports on the official Los Angeles World Airports website, a main water pipe burst under Parking Structure 2B, leading to partial flooding of the space, temporary roadway closures, and a halt in water service to Terminals 2 and 3, including restrooms and drinking supply. While the incident didn't cause any flight delays or major disruptions, portable toilets had to be brought in, and travelers turned to terminal vendors selling pre-packaged bottled water for hydration needs. ]]> Heidi Atwal 2009-07-23T12:02:03-05:00 http://www.jaunted.com/story/2009/6/4/134315/9275

We admit to being excited upon learning that Pinkberry is opening a counter at LAX's Terminal 1, but the airport's next move is really beyond our wildest hopes. LAX, an airport that has explicitly prided itself on having meager concessions, is upgrading their offerings in all seven of their regular terminals.

This massive improvement will be it's first airport-wide renovation in over a decade, and will cover everything from bars to newsstands.

Although the space devoted to beverage, food and retail services at the nation's third-busiest airport remains comparatively small, LAX officials say they now want to offer the traveling public more concessions than they have ever had. "We want more variety, more dining and beverage opportunities, and better-quality food and service," said Gina Marie Lindsey, executive director of the airport agency. "We need more cutting-edge, more contemporary and more L.A.-centric approaches."]]> Omri 2009-06-05T09:07:06-05:00 http://www.jaunted.com/story/2009/5/23/32741/7672

Italy has gelato and Japan its mochi ice cream, but is America about to become the United States of Frozen Yogurt? For people living in New York City and southern California, the explosion of the Pinkberry fro yo chain and its rivals over the last couple years is old news. But a small item in the NY Daily News about Malia and Sasha Obama's new favorite food could make Pinkberry a national household name.

According to the piece, the Obama girls "grew to love Pink­berry frozen yogurt on the campaign trail, says Star, but there isn’t a Pinkberry store within 200 miles of D.C., so the White House chef has learned to replicate the recipe." Apparently they've even begun requesting special, non-existent flavors of Pinkberry fro yo like cucumber (yum!) and honey.

The Pinkberry shops are already mini tourist destinations in themselves, and last week marked the beginning of Pinkberry's bicycle delivery service within NYC. Perhaps now they'll focus on DC and later—the world, even if their sort of fro yo is already pretty ubiquitous in Asia. In this hemisphere, however, it's a special treat and so we'd take a daytrip to DC if they could whip us up a batch of cucumber.

Related Stories:
· Newsstand Junkie [NY Daily News]
· Pinkberry [Official Site]
· Food Travel Coverage [Jaunted]

[Pinkberry photo: Jaunted; Globe image: Wikipedia Commons]]]> JetSetCD 2009-05-26T14:27:01-05:00 http://www.jaunted.com/story/2009/5/10/19527/7320

It's not enough for LA-based frozen yogurt chain Pinkberry to already have storefronts dotting the retail landscape of New York City and California, but now LAX will get a taste of their $5 servings.

Pinkberry's thirst for expansion won't stop with inhabiting their home airport either; here's the flavor of their hopes:

Pinkberry also announced three new partnerships focused on domestic expansion, including HMSHost, a leading retail operator of specialty travel venues operating in more than 80 percent of U.S. airports, which will open their first Pinkberry store at Los Angeles International Airport (LAX) in Terminal 1.

This is financed by the $9 million injection of new investor capital that they just received. The company is also expanding to the Middle East, suggesting an endless array of funny-because-they're-true "this is why they hate us" jokes.

Terminal 1 is dominated by USAir and Southwest. It's one of the LAX terminals that's gone the longest without a renovation, making it a potentially odd choice for image-conscious Pinkberry. Maybe they are just trying to do something nice for the strippers.

Related Stories:
· Pinkberryswirl [Twitter]
· Jaunted Takes the Pinkberry Challenge [Jaunted]
· Pinkberry Coverage [Jaunted]

[Photo: VirtualErn] ]]> Omri 2009-05-11T11:31:53-05:00 http://www.jaunted.com/story/2007/7/5/1495/59256

After we heard from a yogurt expert speculating on the mystery ingredient and other facts of the Los Angeles and New York City chain Pinkberry, we were contacted by Heather Wilson of Weber Shandwick, which represents Pinkberry in the realm of communications.

We asked Ms. Wilson about the secret ingredient, and here's what she told us...]]> egw 2007-07-05T16:41:42-05:00 http://www.jaunted.com/story/2007/7/2/8182/52090

After we put out the call to have our burning questions about the secret ingredient in the dessert dished by L.A. and N.Y.C. chain Pinkberry, one expert shared his thoughts with us.

A Jaunted reader, who would rather remain anonymous, used to be in the frozen yogurt business himself in the 1970s, an experience he described as, "Fun, but we ate all the profits behind the counter... I tried the Pinkberry and loved it actually, hence my extreme disappointment when I learned..."

READ ALL ABOUT IT!]]> egw 2007-07-02T08:58:18-05:00 Search Jaunted string http://www.jaunted.com/search/