If Betsy Ross and Ben Franklin were alive today, for what cause would they advocate? The Greater Philadelphia Tourism Marketing Corporation thinks they'd join gay and lesbian Pennsylvanians in a new promotion called "We Your People," which encourages LGBT travelers to look at the City of Brotherly Love when making those summer travel plans.
The campaign also has help from Southwest Airlines and is timed not-at-all-coincidentally with Gay Pride festivities in many cities. (Philly's Pride Day Parade is June 8.) Local business owners, boutique moguls and even one journalist (Philadelphia Gay News founder Mark Segal) are helping the GPTMC spread the word that Philly is a LGBT-friendly destination.
And the poster children are getting something for their trouble: Campaign spokesman Matthew Izzo reports getting fan mail, site traffic and MySpace and Facebook requests aplenty since getting involved. Since we're feeling the love, too, we've got a video with Izzo right after the click.]]>