Turkish Airlines wants you to feel like a flight attendant is always hovering over your shoulder on your next flight. The Star Alliance member tapped Kevin Costner for its latest commercial, which features the "Field of Dreams" actor making significant eye contact with an attendant who then serves him dinner and puts in his bookmark (not a euphemism) as a bouncy tune suggests he "feel[s] like a star." Let's just hope he didn't show her the business in gratitude.
We saw this spot over and over on CNN International last month and never once registered that it was Costner. (In fact, we didn't even remember the airline name, just the tune as heard through a haze of jet lag.)
That said, doesn't his presence actually undermine the claim that anyone flying Turkish Airlines will feel like a star, considering Costner was an A-lister at one point and is still pretty famous. Maybe they teamed up with him because of his long and happy history with turkeys from "Waterworld" to "Swing Vote." Costner has actually been to Turkey before, though, on a world tour with his country band, Kevin Costner and Modern West.
Turkish Airlines recently suffered a nasty crash outside Amsterdam's Schiphol Airport in February in which nine died as the plane broke into three places in a botched landing.
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