In their quest to remain on top of the travel guidebook world, Frommer's has embraced new media whole-heartedly. Just think: Arthur Frommer has gone from penning Europe On 5 Dollars A Day in 1957 to blogging, twittering and podcasting now, at 80 years of age. In their first major step into Twitterdom, beyond the @FrommersTravel account and more towards forming a community, they'll hold their first "tweet-up" in San Francisco on October 1.
It'll be more an event than a coffee chat, with Frommers.com's Editorial Director David Lytle speaking at the Book Passage at the Ferry Building at 6pm. It sounds like an ideal time for newbies to Twitter to hear from one of their favorite travel brands on how Twitter is "changing the nature of travel and how travelers can use the social media site to plan trips, connect with locals, and find the best travel deals."
Perhaps Art Frommer will stop by to shake his fist at Arizona, or maybe gather fodder for a new post on his blog. In any case, it's sure to be the first of many such events from Frommer's, and a good chance to hear how a print brand is adapting for a less than print-friendly future.
Related Stories:
· Tweet-Up San Franscisco [SFGate]
· @FrommersTravel [Twitter]
· Twitter Coverage [Jaunted]
[Photo: davitydave]]]>
