Newport Beach Travel Guide

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Hermès 'Art Exhibit' Will Crash in the OC This Weekend

Where: 850 San Clemente Dr [map], Newport Beach, CA, United States, 92660
April 9, 2009 at 1:54 PM | by | Comments (0)

In order to get people to buy luxury items these days, it takes a whole lot more than simply a shiny boutique and exquisite packaging; instead, a brand must engage with their consumer on many more levels and a popular route is through art. Last year saw the Chanel Mobile Pavilion by Zaha Hadid touch down in Hong Kong, and New York, all the while Prada was unfolding the blueprints for their own "Transformer" building, to begin its world tour in Seoul.

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