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One Town's 'WTF' Tourism Campaign is Over Before It Starts

If you didn’t already hear about the latest tourism campaign from Fruita, Colorado, then we’ll fill you in. Local officials thought it was pretty darn clever to promote the town with a WTF—Welcome to Fruita—sticker. Well it sounds like they were all ready to send the graphics off to Kinko’s for printing and distribution, but some town residents had a little WTF moment themselves and now the party is over before it even began.

A local group initially made like 500 of the stickers and they kind of took off, and that’s when the town decided to jump onto the WTF bandwagon. Unfortunately now that the tourism board has had some time to think things over, the idea is out. The decision comes at a perfect time, however, since the next move would have been installing a billboard along the interstate that proudly exclaimed Welcome to Fruita—the abbreviated version—to passing motorists.

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