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At Wisconsin's Pure Water Days: So. Much. Free. Beer.

Here at Jaunted, we spend considerable time and (virtual) ink drooling over weird festivals. So, this summer, we've decided to visit a few. Today Lara Zielin reports back from the Pure Water Days beer fest in Chippewa Falls, WI.

Chippewa Falls, Wisconsin was once little more than a scar on the terrain—a place where the trees were ripped up by hardy loggers, then rolled downriver and shipped far afield.

Much of that changed when Jacob Leinenkugel, a Bavarian immigrant and brewer, descended on the town in 1866 and started making beer using the clear, cold spring water on site. First, the loggers drank the beer. Then everyone else started drinking the beer, which is still true today, especially during the town’s Pure Water Days festival.

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